AndyHeadworth
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Registered: 09/09/08
Posts: 28
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Reply with quote | #1 |
Gen Y'ers are typically between the age of 13-27, and are certainly more orientated to technology than previous generations. They are certainly more comfortable using many more channels to communicate with people such as Facebook, MySpace, Bebo, texting, chatting via IM, forums, mobiles, email etc.
So to have a chance of reaching your target job seekers, you need to be putting yourself in the places they frequent. So gone are the days when you would rely on papers and job boards to find your candidates.
The first thing you do need to do is to make sure that your own website / career site is appealing to this generation. if they land on your career pages, will they be excited by what they see? Will they want to work for your company? Do your jobs sell themselves or have you just posted boring old job specs online?
If the answer to any of these is a no, then you have found your first major problem.
Just as a benchmark, how does your own website compare to these:
Body Shop, Boots and Three
If you know of any other good sites, it would be great to see them.
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Andy Headworth
Sirona Consulting Ltd
http://www.sironaconsulting.com
01903 206249
Check out my blog - http://blog.sironaconsulting.com
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